What consumers want most from a hotel in 2011?

At the time were having more and more customers is the main issue for hoteliers, we wonder what consumers are expecting from a hotel and what can offer the hotel to attract people.

According to an Orbitz survey based on customers' behavior, their decision to book a specific hotel is mainly about services and amenities this hotel is offering. And the must-have are:
-Wireless Internet
-Babysitting services
-Promotional offers/discounts
-Swimming pools
-Pet-friendly accomodations
-Spa services and fitness centers

Of course all those services depend on the kind of customers the hotel wants to attract (family, business, etc..), of the location of the hotel, and the image the hotel wants to reflect. Moreover it is also an interesting way to communicate on your hotel by providing a service which make your hotel specific.

But hoteliers, if you haven't got any of those services in your hotel, it could be a good idea to provide at least one of them and advertise it to improve your occupation rate as well as the image of your hotel.

5 signs your marketing is outdated

Nowadays the digital marketing is going faster every week and most of the brands tend to forget that the best way to promote their brands is by taking risks in the digital marketing sector.

According to the article, the first signs your marketing is outdated are the following:

• You don't remember what your website looks like
• You have a starburst on your site.
• Your color palette includes fluorescents.
• There is not a functioning navigation.
• You cannot view your site from an iPhone or iPad.

The problem brands are facing is that even if their websites are impresive, even if they use Search Engine Optimization tactics, and launch isolated campaigns, they stay outdated because their are not pioneer.
Fear and a real lack of innovation are what brands need to face if they want to keep their site fresh, modern and original.

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How travelers use online and social media channels to make hotel-choice decision?

According to a survey released by the Cornell Center for Hospitality Research, both business and leisure travelers used online and social media channels to choose their hotel.
Even if on one hand business travelers tends to follow their company’s hotel recommendations, and on the other hand leisure travelers are used to follow  the recommendations of family and friends.

Which is essential nowadays is to better understand travelers behaviors to be present on those online channels to catch potential clients. People are looking for specific information  and experience by going on those sites and it is in that direction hoteliers have to work, by giving the best online impression.

Finally the survey reveals that at time to book an hotel, travelers prefer to book directly on the hotel website or by online travel agents. Maybe that it is due to a lack of trust in booking engines and I think hotelier should to take advantage of this situation to develop and improve their own websites and try to encourage direct booking by being more directly present on online and social media channels.

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