11 customer loyalty trends for 2011

Nowadays in the hospitality industry one of the most important aspect is the customer loyalty!!!
Even if  the main question is: How to create loyalty and engagement between the hotel and the guest? For years, loyalty have been about figures, statistics and price which result not very conclusive.

Hopefully as we can see in the following article, the new customer loyalty trends for 2011 is much more based on the emotional side of customers. Hospitality members tend to forgot sometimes that customers are not only subjects guided by marketing. 

To me the key of customer loyalty success is to stay focus on the human side using all the amazing technological tools in our possession.

http://www.hotelmarketing.com/index.php/content/article/11_customer_loyalty_trends_for_2011/