Known as one of the most famous social network, Facebook should be considered in the hospitality industry as an amazing tool of communication for their existing customers.
Like said in the article at this time hotels tends to use social media more like sales channel and forgot to stay focus on the engagement created by this website.
Loic Le Meur, founder and CEO of Seesmic, a software company that makes one of the most popular Facebook social software application, agree in the sens that the audience interacting on this space is waiting for a real interaction with the hotel.
Facebook has a great impact for hotels, like the Hotel de Crillon for example which can catch it audience and customer thanks to the promotion of their brand, promote special offer and keep in touch with their followers. It can take some time to be and stay present on Facebook but it is an amazing way to create customer loyalty and engagement.
Good recap and thank you for the link to Crillon's Facebook> Nicely done.
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