Five steps to maximize your hotel’s social media results

Nowadays, hotels can not longer ignored the impact of social media on their business. This article will help you to understand that you already have all the potential to create a strong community around you, now let's start working on it:

1. Put your on-staff experts to work
You have to involve each department of your hotel in social media because each of them have a special skill and knoweldge they can share with your fans and followers.

2. More social media only offers.
Hotels should give special treatment to their community like the possibility to have a special rate code when they make a reservation, or room upgrades during their stay. Special details that makes your fans different from other people.

3. Someone to really take a big foursquare/Facebook Places leap.
But why hotels do not go further than offering drinks or rewards points? Hotels have to try new things to create a buzz around their structures. They could organize contest twice a year to win a free weekend for 2 persons in their hotel or give away free rooms for a larger number of check-ins.

4. Cross promotion.
"Social media doesn’t live on an island". Hotels need social media to be on both online and offline visibility. People need to know that hotels are present on social medias to change things and start created their own pages.

5. Fewer minutias.
Please don't post useless!! Your community is interested in events and activities around your hotel, about novelties of the property. Be interactive by posting photos and videos to share with your fans and followers.

Even if many hotels still have to work on their social media, there’s no reason hospitality shouldn’t be a leader in the social space.