Measuring Social Influence : Klout

• How the tool can be used to increase brand awareness?

-       Klout allows the brand to find influencers based on topic or hashtag

-       Help your brand to understand your influencers’ network  value

-       Be focus on people recommendation and not advertisements

• How the hotel can be used to create service differentiation - for influencers?

-       A free week-end for 2 pax for the most important influencer

-       Discounts

-       Loyalties

-       Special amenities

-       A package to use all services of the hotel (spa, room service, fitness center, etc…)

• How the tool can be used to impact revenue?

-       Target important influencers and their community

-       Communicate we them to get more influencers

-       Use service differentiation for influencers

• Why this tool is better than others, mentioned in the article?

-       Focus and specified on Tweeter and Facebook

-       Use 35 variables of those social medias measuring True Reach, Amplification Probability, and Network Score

-       Real analysis of what is said about your brand, not only a grade