dimanche 16 janvier 2011

5 signs your marketing is outdated

Nowadays the digital marketing is going faster every week and most of the brands tend to forget that the best way to promote their brands is by taking risks in the digital marketing sector.

According to the article, the first signs your marketing is outdated are the following:
  • You don't remember what your website looks like
  • You have a starburst on your site.
  • Your color palette includes fluorescents.
  • There is not a functioning navigation.
  • You cannot view your site from an iPhone or iPad.
The problem brands are facing is that even if their websites are impresive, even if they use Search Engine Optimization tactics, and launch isolated campaigns, they stay outdated because their are not pioneer.
Fear and a real lack of innovation are what brands need to face if they want to keep their site fresh, modern and original.

1 commentaire:

  1. Technology, social network, smart phones, and so on are very important nowadays as they all have a direct impact on your visibility (so on your business).
    It seems very important to ensure that your website and marketing are not outdated.
    True, it looks like a big work to keep renovating and innovating, and digital marketing is changing very fast!) and for some Management it could be a complete different way of working, but I think handleing with care on line marketing is a necessity.


    This article made me smile :)= One of the reason to know you are outdated is when "You don't remember what your website looks like", really? come on ! ^^

    Thanks for this article !

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