At the time were having more and more customers is the main issue for hoteliers, we wonder what consumers are expecting from a hotel and what can offer the hotel to attract people.
According to an Orbitz survey based on customers' behavior, their decision to book a specific hotel is mainly about services and amenities this hotel is offering. And the must-have are:
-Wireless Internet
-Babysitting services
-Promotional offers/discounts
-Swimming pools
-Pet-friendly accomodations
-Spa services and fitness centers
Of course all those services depend on the kind of customers the hotel wants to attract (family, business, etc..), of the location of the hotel, and the image the hotel wants to reflect. Moreover it is also an interesting way to communicate on your hotel by providing a service which make your hotel specific.
But hoteliers, if you haven't got any of those services in your hotel, it could be a good idea to provide at least one of them and advertise it to improve your occupation rate as well as the image of your hotel.
I totally agree with you. Even if hotels are focusing on leisure or business, they should improve on their facilities and communicate more on what's they have as specific activities.
RépondreSupprimerHotels should definitely make their specificities their priorities for more visibility and to attrack more the market than their competitors.