According to a survey released by the Cornell Center for Hospitality Research, both business and leisure travelers used online and social media channels to choose their hotel.
Even if on one hand business travelers tends to follow their company’s hotel recommendations, and on the other hand leisure travelers are used to follow the recommendations of family and friends.
Which is essential nowadays is to better understand travelers behaviors to be present on those online channels to catch potential clients. People are looking for specific information and experience by going on those sites and it is in that direction hoteliers have to work, by giving the best online impression.
Finally the survey reveals that at time to book an hotel, travelers prefer to book directly on the hotel website or by online travel agents. Maybe that it is due to a lack of trust in booking engines and I think hotelier should to take advantage of this situation to develop and improve their own websites and try to encourage direct booking by being more directly present on online and social media channels.
I completely agree with this statement. I think that as internet and online booking becomes more and more important nowadays and becomes the major communication way, the hotels should be more present on their website. Create more exchange of communication in order to attract the client. By being so present, hoteliers actually create a kind of relationship with the client.
RépondreSupprimerI agree with the fact that it is better for hoteliers to get direct bookings rather than reservations through OTAs as they have a high commission rate. As Emilie pointed out, it is important that hoteliers understand guests booking priorities. This article and Emilie's comment are interesting and relevant when they state that hotels should be more visible on search engines and social media. These web tools are part of the booking process, as well as hotel reviews websites. Hoteliers should also bear in mind that nowadays, customers are looking for the best deal rather than brands.
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