How can a hotel use Klout scores to improve customer communications?

The Klout Score is the measurement of your overall online influence. The scores range from 1 to 100 with higher scores representing a wider and stronger sphere of influence.
Hotels found a way to use Klout scores to identify influencers talking about their establishment in order to offer them special treatments.

The example of the Palms Hotel in Las Vegas which is currently developing The Klout Klub, which will “allow high-ranking influencers to experience Palms’ impressive set of amenities in hopes that these influencers will want to communicate their positive experience to their followers.” I still have a doubt on this!!! In fact I am not sure that followers' influencers will be enthusiastic in the way they know they will not have the same treatments as their influencers.

I do agree that hotels should invite influencers to let them know what they are talking about.
As an hotelier, I would use Klout scores to identify my influencers, and then I would give them special information about my structure they can only communicate through there Social Media. It could be for example a free weekend for the opening of a new hotel, or spa, or restaurant.

Moreover once I have indentified my influencers, I can create on my website a "community link", where customers could intercat directly on my influencers' blog, Twitter or Facebook account.
We could also use localised engines like Fousquare or Google Places to show our customer the number of check-in our hotel had per week for example, to show our popularity!

Those are a few ideas but with the quick evolution of Social Media and influencers hotels will have to be more and more reactive if they want to keep improve their customer communications.