The new Topguest loyalty program

According to the following article, Topguest announced a major new product update that will allow their users to earn hotel points and other travel perks just for taking and sharing photos via Instagram, the new mobile photo sharing application. TopGuest was already changing the way hotels can recognize and reward loyalty, and this expansion beyond checking in with Gowalla or Foursquare seems to be a logical next step.

Recognizing how brand loyalty is expressed by the consumer is a big opportunity for hotels. We see consumers today leaving useful online digital trails about their travel activities, and savvy hotels are looking for ways to identify and encourage this.